Published: Tuesday February 16, 2016

A post by Nigel Clark, UK Sales Director at GBG, and Michael Hughes, Major Accounts Director at GBG.

ICE TOTALLY GAMING 2016. Microgaming VR Roulette was demoed at ICE 2016. Microgaming launched one of the most exciting and innovative products at ICE Totally Gaming 2016 – the VR Roulette. Microgaming showcased the game in a CYRO lab which had screens on the outside for viewers to watch on. The game saw a roulette table in outer space and a player could enter the world once they put on the Oculus Rift DK 2 headset which. Feb 02, 2017 Paysafe to exhibit at ICE Totally Gaming & London Affiliate Conference Jan 24, 2017 Paysafe supports swimmers in Commonwealth Youth Games quest Jan 24, 2017 Paysafe donates 10,000 hot meals for Syrian citizens.

Gaming

This year’s event was bigger and brighter than ever, with a remarkable 500 exhibitors from over 60 nations converging on London’s Excel Arena for a three day extravaganza of the best the industry has to offer. Vendors pulled out all the stops, with big names such as football’s Michael Owen present to delight attendees.

Underneath all the glitz and glamour however, there were some key trends to take note of:

  1. Gaming really has gone global
    Emerging markets were a key theme this year at ICE, with much of the focus falling on the Americas. Colombia in particular drew a lot of focus, as it published draft regulations in December. Further North the U.S gaming market is said to be moving slowly due to political and ethical constraints, but operators are still hopeful that a major state (such as California) will regulate soon and open the floodgates to huge amounts of business.
  2. Compliance is key
    Compliance was a concern for many of those we spoke to, with companies increasing the size of their teams focused on responsible gaming. With regulators increasingly putting the onus on gaming companies to protect consumers, it’s likely that this will soon become a concern for all.
  3. Things are getting personal
    The demand for omnichannel, personalised interactions is by no means confined to the retail sector. Changes in user experience are on the horizon, with gaming companies looking to invest in technologies and services that will allow them to match the high expectations of their increasingly tech-savvy customer base.
  4. We’re in it together
    Despite some rather ostentatious displays it was clear that companies are getting practical in their approach – we saw plenty of evidence of increased partnering across the industry. Collaboration can be a huge boon in the fight against fraud, so let’s hope this is a trend that continues.
  5. The start(ups) of innovation
    Many of the talks held at ICE were focused on providing start-ups with tips on how to raise their profile in the industry and to spread the word about the innovations they had to offer. There was a real sense of support for entrepreneurs, as well as an enthusiasm about innovation within the industry. This desire for innovation wasn’t only focused on exciting new technologies (hello VR headsets) – companies are looking for new ways to cut costs and improve processes to become more efficient businesses.

Missed us at ICE? You can still view our responsible gaming infographic here, or if you’d like to discuss the ways in which we can help your company step into the future of gaming then please email us at enquiries@gbgplc.com.

United Kingdom 26 Ene 2016 Gaming

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(London, UK).- International Game Technology PLC ('IGT') (NYSE: IGT) will present a comprehensive portfolio of gaming solutions for all regulated gaming segments at ICE Totally Gaming, Feb. 2-4 at London's ExCel Center. IGT's stand N3 – 160 will feature more than 200 unique products that speak to the Company's commitment to meeting the needs of its international customers and demonstrate IGT's leadership in gaming innovation.


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'At ICE Totally Gaming IGT will showcase its breadth and depth of portfolio and demonstrate the Company's leadership in developing next-generation gaming solutions that are designed to drive profitability for our Gaming, Lottery, Betting and Interactive customers,' said Walter Bugno, IGT CEO International. 'Our ICE portfolio includes a diverse mix of products that empowers our International customers to choose how they'd like to engage with their players – whether it is in land-based casinos, online, on mobile devices, or via a combination of channels.'

Marquee products in IGT's stand N3-160 include:
All new AXXIS™ 23/23 and CrystalSlant™ cabinets:
IGT's AXXIS 23/23 and CrystalSlant cabinets will make their world debuts at ICE. The AXXIS 23/23 cabinet is a unique hardware solution for exciting new themes, and can offer multi-level progressives and packaged content bundles with multiple themes. Melding signature cabinet design elements from legacy IGT and legacy GTECH, the AXXIS 23/23 cabinet features two 23' LCD displays and intelligent attract lighting. A hallmark theme to debut on the AXXIS 23/23 cabinet includes the diversity™ HD suite, the next generation diversity multi-game solution that builds upon the success of other well-performing diversity multi-games. The CrystalSlant cabinet is the Company's latest slant top cabinet and borrows design elements from IGT's CrystalDual™ and CrystalCore™ cabinets. Featuring content developed on the Ascent™ platform, the CrystalSlant cabinet is backed by a rich content library, and comes in two versions – one with a 27-inch top box and one with a 32-inch top box.
Evolution of TRUE 3D™ technology:
ICE will mark IGT's world debut for the BAYWATCH™ 3D game, the latest theme to join the Company's award-winning TRUE 3D product family. Housed on the AXXIS 3D cabinet, the BAYWATCH™ 3D game transports players to some of television's most iconic beach scenes in a glasses-free 3D gaming environment. The title features a symbol set full of unforgettable cast members and other familiar elements from the famed series. The BAYWATCH™ 3D game will join other IGT TRUE 3D themes such as Wheel of Fortune® Double Diamond™ 3D, Return of the SPHINX™ 3D, Reef of Riches™ 3D and Plants vs. Zombies™ 3D Ancient Egypt. The Reef of Riches 3D and Plants vs. Zombies™ 3D Ancient Egypt games feature IGT's new crowd attract technology, which engages passing patrons and invites them to play the games. Wheel of Fortune Double Diamond 3D and Return of the Sphinx™ 3D game titles are the Company's first TRUE 3D Reels games to offer mechanical reel game play in a TRUE 3D environment.
Exciting premium content:
IGT will highlight its expanding Premium portfolio with the introduction of licensed themes and additional titles to the Wheel of Fortune slots game family. ICE will be the international debut for Wheel of Fortune Double Diamond™ Free Spins game. Housed on the CrystalWheel™ Stepper cabinet, the Wheel of Fortune Double Diamond™ Free Spins game is a mechanical reel slot theme that utilizes multipliers of 2x-10x to compound players' wins in the game's iconic Wheel Bonus. Other new Wheel of Fortune titles in IGT's stand include Wheel of Fortune New Orleans® video slots and Wheel of Fortune Lucky Free Spins® video slots. Licensed themes such as House of Cards Power and Money video slots, and House of Cards Welcome to Washington video slots are among IGT's most exciting new premium titles for ICE.
Latest innovation in skill-based gaming:
Making its world debut at ICE, IGT's Cleopatra Pinball™ game builds on the success of the iconic Cleopatra theme. The new game title gives players the opportunity to engage in a skill-based bonus event, where they play a classic game of pinball and the players' performances influence their bonus rewards. IGT will also highlight the skill-based theme, Texas Tea Pinball™. Housed on the CrystalCore cabinet, Texas Tea Pinball also gives players the opportunity to participate in a skill-based bonus event.
Cutting-edge core innovation:
The Company's Spin Ferno™ premium tournament solution for the S3000™ cabinet will make its international debut at ICE. Fueled by the Tournament Manager 5.0 systems solution, Spin Ferno enables operators to host single or multi-site slot tournaments on the S3000 cabinet and allows operators to quickly and efficiently switch EGMs from coin-in to tournament mode. IGT will light up ICE with its SyncSation solution, a unique tool that enables operators to deploy choreographed light and sound shows across multiple IGT hardware solutions including the S3000 and CrystalDual cabinets. With SyncSation, operators can create attention-grabbing light and sound spectacles in one or multiple locations on their casino floors, ranging from mild to sensational.
A diversified multi-game portfolio:
In addition to IGT's multi-game solutions on the AXXIS 23/23 cabinet, the Company will unveil a series of new multi-game suites on the OXYGEN™ cabinet that were developed specifically for IGT's International customers. Key diversity multi-game suites in IGT's ICE stand will include Premium suites, Volume 1 and Volume 2, Rich Ruby™, Awesome Aqua™, Luxury Lilac ™ games and more. Another standout multigame title on the OXYGEN cabinet will be The Winning Combination game that features content from both legacy organizations along with new content. These bundled game packages give players the option to select their preferred game type and volatility from a single gaming machine.
Deep Portfolio of System Solutions:
IGT will present a full spectrum of scalable and customizable systems solutions. The Company will highlight advancements to Casinolink™, GALAXIS™, SYSTEM2go™, IGT Advantage™ and IGT Cloud products, including a suite of comprehensive Intelligent Bonusing™ apps. Additionally, IGT will demonstrate its flexible Service Window solution supporting HTML5 and multiple real-time mobile applications including the Mobile Host® and Mobile Responder™ apps.
A full spectrum of Interactive solutions:
IGT's Interactive section will feature an integrated portfolio of games, platforms and services that give operators solutions to link 360-degrees of player activity and engage players across multiple devices. IGT's stand will feature a blockbuster lineup of new games such as MegaJackpots®, Isle O' Plenty™, Cleopatra™ PLUS and Wheel of Fortune On Tour® titles. The Company will also feature the Treasures of the Pyramids™ game, the first legacy GTECH title to join the IGT remote game server (IGT rgs™), along with desktop and mobile HTML5 titles including ICY Wilds™ and Dragon's Temple™. The interactive section will also highlight new bingo, poker and eInstant games that feature new formats and poker challenges, along with the Company's marquee betting platforms that serve all sports, markets and channels.
Cutting-edge video lottery technology:
A dedicated area of IGT's stand will feature lottery-specific solutions including the Company's recently introduced Quasar™ cabinet. This video lottery terminal is backed by an extensive pipeline of IGT content and features a modern look, ergonomic design and state-of-the-art technology. IGT's INTELLIGEN™ central management system will be on display, illustrating how the systems tool can optimize operations across a large number of retailers over a vast geographic area or in a single venue that operates thousands of video lottery terminals. IGT's stand will also feature several Amusement with Prize games that can entertain players worldwide.

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fuente: SoloAzar / Press Release

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